![]() ![]() You can do it! But the deeper your testing strategy, the more expensive it will cost. Get some people to see a green version of the site and others a blue version to see which one results in more conversions. One of the beautiful things about Adobe Experience Manager is that it integrates in A/B testing, so you can test to your heart’s desire. The more custom rules you plan to have, the more expensive it will be. People in that country should see this other content. But you can do it by lots of standard rules as well: people from this referrer should see this content. John and Jane should see this content, while Michael and Maria should see that content. One of the powerful things about AEM is that you can customize the content for different users, according to lots of sets of rules. Now it starts getting a bit more complex. Your site that has tens of megabytes of high-res images per page is just much more expensive than the simple, text-only pages.Īmount of content customization per user, per jurisdiction & other criteria And yes, I’ve seen websites that get merely 1 pageview per month!īandwidth is similar to traffic, in that it’s another hosting-related hard cost to Adobe that scales as you get more traffic. They’re effectively a host, and their costs are much more when your site is getting 1 million pageviews per month as compared to 1 pageview per month. Since Adobe Experience Manager is fully hosted “in the cloud” (as they say these days), Adobe’s costs go up in direct proportion to the amount of traffic a site gets. So, how is the price of AEM determined? And what are the factors involved? There are a bunch of variables, and let’s dive in and look at some of the inputs. The Forrester Wave, a leading tech research company that provides advice on commerce solutions, rates AEM as one of the few leaders in the area of Digital Experiences Platforms, which analyzes the individual strength of a platform’s strategy and offering. And as businesses move upwards and their budgets widen, they’re better able to reach for the top shelves where the more comprehensive alternatives are located. Small and economically-restricted businesses choose from the wide array of content management system solutions that are stacked on the lower-placed ecommerce shelves. ![]() Because that’s just how economies of scale operate. That’s because the cost of running and maintaining Adobe Experience Manager is going to price out almost all ecommerce enterprises… But that’s fine. First off, even entertaining this question is only really going to be a possibility for a select group of brands and businesses. ![]()
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